Selected Publications:

Story, John W., and Peggy Sue Loroz (2005), “Technological Congruence and Perceived Quality of Brand Extensions,” Journal of Product and Brand Management, 14 (7), 438-447.

Loroz, Peggy Sue (2004), “Golden Age Gambling: Psychological Benefits and Self-Concept Dynamics in Aging Consumers' Consumption Experiences,” Psychology and Marketing, 21 (5), 323-349.

Loroz, Peggy Sue, and Donald R. Lichtenstein (2004), “The Moderating Role of Perceived Behavior-Outcome Covariation on Consumer Estimates of Health Risk,” Journal of Public Policy & Marketing, 23 (1), 54-64.

Loroz, Peggy Sue (2004), “Casino Gambling and Aging Consumers: Overcoming Barriers and Reaping the Benefits of Experiential Leisure Consumption,” Journal of Hospitality and Leisure Marketing, 11 (2), 115-138.